In marketing 50% of spending is complete wastage. I don't believe this was a waste. The sales person I spoke to whilst courteous did really have a good advice for me on how I would measure Key Performance Indicators from my campaign to get a measured result. And I’m hoping that all those pens out there with my name on them are doing a good job for me in branding my business.
Mine is a business which prides itself on having a 'funky' work culture, so I finally found a pen that would put that message out there. Add to that an indelible imprint of my message, and I'm on target, on message.
There is just something more interesting about a retractable pen. Kind of brings the pen to life with the snap-back. What can you say about a pen? These things write, they do what they are supposed to do, and that means I get to deliver impressions over the long term...GOOD IMPRESSIONS.
Strong enough to take my quality assurance tests and good looking enough to please the eye. That's what mattered to me, and that's what I got.
Using Translucent Ice Grip Ball Pen to replace an ordinary business card can set you apart from you competitors. Its functionality which can be used for writing and features that includes translucent, ball pen, retractable, ice grip will serve as a constant reminder of your company every time they use it.